chasing the younger market/age group
there is a USA viceland as well, no relation
from the 'new daily' back in 2016
"Australian public broadcaster SBS is making a concerted play for younger viewers with the shameless, age-specific marketing of its new Viceland channel.
A partnership between SBS and Canadian-American giant Vice Media, Viceland replaced SBS’s second digital channel SBS 2 on Tuesday.
SBS has advertised Viceland as a “truly cutting-edge, contemporary mix of local and international programs, made by young people, for young people”.
This includes coverage of issues like “butt injections in the Congo”, the etiquette of weed use, the shoplifting habits of London’s heroin addicts and cyber warfare in Syria."